About us

URELLI SPORTS & FUN AB, earlier BASA AB established 1986 as a wholesaler with brands like Butterfly, Yashima etc..
Today we are a distributor/agent/warehouse, who distributes in Scandinavia and Europe.
Our main business through the years have been “Baden Sports European Warehouse”. for Baden Sports USA. (we have done that for + 20 years), Baden are one of the biggest producer of different sporting balls, they also manufacture backyard games and other items.
Our customer are Department stores, sporting clubs and Institutional sellers in Europe.
In recent years we have incorporated more brands like:
SUNFLEX, INTEX, BALA and NETPLAYZ to our warehouse in southern SwedenINN

ABOUT BADEN SPORTS
Founded in 1979, Baden Sports is a family-owned sporting goods company located in Renton, WA, just a little over 10 miles southeast of Seattle. Baden made itself known by becoming the first athletic ball manufacturer to produce the first women’s basketball, adopted by the NCAA in 1984. This same drive for product innovation continues to fuel the business today.
Baden prides itself in having a PASSION FOR A BETTER GAME™, which means the company is obsessed with creating the perfect sports balls and accessories at every level of play.

BADEN – THE BALL COMPANY
Baden is a specialist ball manufacturer based in Seattle, Washington. Baden design and manufacture balls for a number of sports and have been doing so for more than 30 years. Baden are totally dedicated to producing the highest standard of ball possible and development is continuous to ensure that Baden stays at the forefront of design for all sports. Baden’s intent is clear from the catchphrase ‘Passion for a better game’.
The Baden Elite and Lexum balls are a combination of many years of hard work by Baden. They feature Baden’s perfection design leading to the highest performance possible.
Other innovations from Baden include the patented cushion control technology. Baden also developed the first women’s size basketball. Baden balls are appreciated by the players and coaches alike and supply the official ball of England Basketball and Basketball Scotland. Baden balls are used for all matches under the jurisdiction of these bodies.

SUNFLEX
Since 1969 a team of experts has developed our successful table tennis products. Experience and competence create a solid base for technologies that point to the future. Our high-quality products are being sold in more than 100 countries. Another competence is the area of fun sport products. With creativity and expertise sunflex develops frequently innovations which motivate people to enjoy motion. Our offered portfolio contains, besides our core competence table tennis and fun sport also items for Badminton and Dart. For all product groups our focus is on design, quality and functionality to offer our customers the best possible fun with our products.

INTEX
At Intex, everything we do centers around quality, value and family time. Our affordable products are built to last, just like the memories made by the people who use them.
Intex Recreation Corp distributes airbeds, above ground pools, spas, toys, furniture, boats and more. We’re part of a worldwide family of companies with more than 40 years of history behind us.
Our objective is to deliver the highest quality products at an affordable price, all designed for comfort, safety and fun. We’re proud to bring you outstanding merchandise with impeccable customer service.
Our vision is to be the most recognizable, trusted and innovative company in our industry. We routinely test finished products to make sure they meet our elevated standards for quality, safety and value.
We’re also committed to decreasing our carbon footprint. For over 10 years, we’ve worked with our supplier to reduce the amount of fossil fuels used.

NETPLAYZ
What Net Playz can offer is not only the most appropriate products but also a better experience of life.

Urelli Sports & Fun

URELLI SPORTS & FUN AB, earlier BASA AB established 1986 as a wholesaler with brands like Butterfly, Yashima etc..
Today we are a distributor/agent/warehouse, who distributes in Scandinavia and Europe.
Our main business through the years have been “Baden Sports European Warehouse”. for Baden Sports USA. (we have done that for + 20 years), Baden are one of the biggest
producer of different sporting balls, they also manufacture backyard games and other items.
Our customer are Department stores, sporting clubs and Institutional sellers in Europe.
In recent years we have incorporated more brands like:
SUNFLEX, INTEX, BALA and NETPLAYZ to our warehouse in southern SwedenINN