URELLI SPORTS & FUN AB, earlier BASA AB established 1986 as a wholesaler with brands like Butterfly, Yashima etc..
Today we are a distributor/agent/warehouse, who distributes in Scandinavia and Europe.
Our main business through the years have been “Baden Sports European Warehouse”. for Baden Sports USA. (we have done that for + 20 years), Baden are one of the biggest
producer of different sporting balls, they also manufacture backyard games and other items.
Our customer are Department stores, sporting clubs and Institutional sellers in Europe.
In recent years we have incorporated more brands like:
SUNFLEX, INTEX, BALA and NETPLAYZ to our warehouse in southern SwedenINN